2008
Founder & related-project experience
A long road, a first question.
An approximately 2,200-kilometre ride from Shenzhen to Chengdu became an early foundation for James’s later riding, enterprise and experiential-learning work.
The founder · Practice & archive
James TJ Lee.
A life shaped by the road.
Riding, rally teams, youth projects, creative work and delivered journeys: the experience that informs World Riders Rally.
Turning experiences on the road into shared work.
World Riders Rally is a new chapter in James’s work as a rider, entrepreneur and writer. He is pursuing doctoral studies in sociology at the University of Coimbra. Gondramaz provides a starting point for a new conversation about rural places and creator-led enterprise.
2011
Founder & related-project experience
Rallying, recorded day by day.
His Taklimakan Rally diary documents the journey, scrutineering, competition and teamwork. The original archive preserves the experience beyond a retrospective biography.
2012
Founder & related-project experience
From a rider to a team.
James founded Huaen Brothers Racing Club, developing personal riding and rally experience into sustained team and project work.
2017
Founder & related-project experience
Riding as a way to learn.
An October 2017 archive entry describes Little Knights, Silk Road Knights and Black Horse Knights, connecting riding with youth development, individual riders and team building.
2020
Founder & related-project experience
A youth rally with a lasting record.
A report published in August 2020 records the completion of the first Little Knights Silk Road Rally and the use of its event-management application.
2024
Founder & related-project experience
From outdoor practice to television.
Little Knights Together brought riding, family and outdoor learning to television. Lee’s official biography identifies him as a producer of the programme.
2026
Founder & related-project experience
An itinerary becomes delivered work.
For the Lejiadi Spyder × NOTHING BIKE Ningxia ride, 24–28 October, Lee and the execution team coordinated routes, daily roadbooks, accommodation, meals, convoy operations and on-site activities. This was related-brand experience, separate from World Riders Rally.
2026
World Riders Rally · Founding stage
A new beginning in Gondramaz.
World Riders Rally brings riding, young creators and rural communities into an independent international initiative. Its English website and source-reviewed European Rural Roads Atlas launched in November 2026, followed by the Chinese core edition. The Portugal gathering and Creator Lab are in development.
Different projects. Clear relationships.
Huaen Brothers, Little Knights and NOTHING BIKE are related founder projects. They contribute experience and methods; they are not automatically WRR partners, clients or international chapters. The proposed Nanjing AI-riding programme and other future ambitions will be reported according to confirmed progress.
For additions or corrections to the archive, contact the founder directly.
James’s personal website